[ABOUT ME]

Hello, I am Melanie.
I love brands, people and creative marketing. 

I enjoy being the number one fan of brands by creating for them the right story using brand/content strategy and marketing campaigns to drive emotions, engagement and loyalty of their customers. I have over 15 years of experience in Marketing and Communications for startups and Fortune 500 companies such as Sony, Volkswagen, Nespresso. I launched products and websites, created promotional marketing campaigns, led loyalty programs, drove social media and content strategy initiatives.

Skills:
+ Go-to-market Strategy
+ Content Strategy Planning
+ Brand Strategy
+ Digital and Design Eye
+ Analytics & Budgeting

I started my career working as a Project Manager. I led one of the most dynamic client accounts: ADIDAS. I created a new loyalty program as well as launching brand awareness campaigns which won multiples awards. I also worked for others Fortune 500 clients: VOLKSWAGEN (e-CRM program), WESTERN UNION (EMEA CRM).

I also joined a 3-months-old agency as an Account Director. Reporting directly to the CEO, I created strategic pitches and executed campaigns with my team. I contributed to the instant success of the agency initiating 6 new collaborations in the first year. My clients: NESPRESSO, PRINCESS TAM TAM and SONY.

Vacations time in California then brought to the table the American dream! I worked as a Content and Marketing Manager at CBA, a design agency. I oversaw the Content Strategy by choosing the best channels to deliver relevant, attractive and engaging content. Then, I worked as a Senior Marketing Manager. My clients were KONICA MINOLTA Innovation Lab North America, ARRAYENT, FEASTLY, CUR and RAPID INSTINCT. Depending on their needs, I created their brand, launched go-to-market campaigns or recruited new clients to grow their business.

In the pursuit of my passion for Interior Design, I worked for STUDIO O+A, a well-know studio that designs groundbreaking offices like Facebook, Microsoft, Yelp, Meraki, Uber, Nike, Slack, McDonald’s. I led the firm marketing strategy and messaging. I was in charge of O+A's digital presence, worldwide events, PR, business development materials, and content creation which included video, photo and book edition.

I Love: a huge smile for anything, looking at the big picture, painting with watercolors, filming with my sony, traveling and meeting with people, enthusiasts, Fashion and Interior Design.

If you'd like to see what we can create together please feel free to contact me at melanie.jamroziak AT gmail.com. Until then, thanks for visiting.

[ABOUT ME]

Hello, I am Melanie. I love brands, people and creative marketing.  I enjoy being the number one fan of brands by creating for them the right story using brand/content strategy and marketing campaigns to drive emotions, engagement and loyalty of their customers. I have over 15 years of experience in Marketing and Communications for startups and Fortune 500 companies such as Sony, Volkswagen, Nespresso. I launched products and websites, created promotional marketing campaigns, led loyalty programs, drove social media and content strategy initiatives.Skills:+ Go-to-market Strategy + Content Strategy Planning+ Brand Strategy+ Digital and Design Eye+ Analytics & Budgeting I started my career working as a Project Manager. I led one of the most dynamic client accounts: ADIDAS. I created a new loyalty program as well as launching brand awareness campaigns which won multiples awards. I also worked for others Fortune 500 clients: VOLKSWAGEN (e-CRM program), WESTERN UNION (EMEA CRM). I also joined a 3-months-old agency as an Account Director. Reporting directly to the CEO, I created strategic pitches and executed campaigns with my team. I contributed to the instant success of the agency initiating 6 new collaborations in the first year. My clients: NESPRESSO, PRINCESS TAM TAM and SONY. Vacations time in California then brought to the table the American dream! I worked as a Content and Marketing Manager at CBA, a design agency. I oversaw the Content Strategy by choosing the best channels to deliver relevant, attractive and engaging content. Then, I worked as a Senior Marketing Manager. My clients were KONICA MINOLTA Innovation Lab North America, ARRAYENT, FEASTLY, CUR and RAPID INSTINCT. Depending on their needs, I created their brand, launched go-to-market campaigns or recruited new clients to grow their business. In the pursuit of my passion for Interior Design, I worked for STUDIO O+A, a well-know studio that designs groundbreaking offices like Facebook, Microsoft, Yelp, Meraki, Uber, Nike, Slack, McDonald’s. I led the firm marketing strategy and messaging. I was in charge of O+A's digital presence, worldwide events, PR, business development materials, and content creation which included video, photo and book edition. I Love: a huge smile for anything, looking at the big picture, painting with watercolors, filming with my sony, traveling and meeting with people, enthusiasts, Fashion and Interior Design. If you'd like to see what we can create together please feel free to contact me at melanie.jamroziak AT gmail.com. Until then, thanks for visiting.

Studio O+A | Marketing and Communication

The Aim:Reboost Studio O+A's visibility in the US and worldwide by positioning the founders as thought leaders in the Interior Design industry. My Role:Led the firm marketing strategy and messaging. I was in charge of O+A's digital presence, worldwide events, PR, business development materials, and content creation which included video, photo and book edition. What Was Created:Compelling content strategy on and offline, portfolio and promotion videos, international press, events in SF and New York, new sets of business development materials, 2 books Results:Several design industry awards won, social media engagement doubled, Over 50 articles in 10 languages Examples Of My Work:

Startups | Marketing Consultancy

My role: I worked with in-house marketing teams and CEOs of startups and larger corporations in the innovation, tech and food industries. I created marketing materials, presented strategic insights and executed plans to grow their business as well as brand awareness on the market. Where:KONICA MINOLTA'S BUSINESS INNOVATION CENTER fosters a portfolio of tech solutions in the areas of robotics, healthcare, connected ecosystems, and the office of the future.ARRAYENT is IoT cloud services platform enabling the world’s most trusted brand manufacturers to globally launch and manage connected products. FEASTLY, p2p marketplace connecting hungry eaters with passionate cooks. ENSO, medical startup, creator of a smart wearable for pain relief.RAPIDINSTINCK, software solution for an easy and visual project management. What Was Created:New websites, content strategies, new sales materials, brand audit, brand system, business development tools, emails campaigns +30% clicks

CBA Design | Content Strategy

The Aim:Make CBA Design -an International design agency specialized in packaging, retail and corporate identity- more desirable and drive awareness, engagement, and new leads My Role:I oversaw all marketing content initiatives, across multiple platforms and formats to drive awareness, engagement and new leads. I developed standards, systems and best practices for content creation, distribution, maintenance, content retrieval. What Was Created:1 international new website, whitepapers, videos, case studies, social media posts, 2 speeches, awards applications, pitch for creating a company book for the international team

Volkswagen | e-CRM Program

The Aim: Initiate a long lasting, constant and personalized relationship with prospects and Volkswagen customers during all the product life cycle. The Idea: Give access to the Volkswagen virtual city: an animated, fun and interactive website with personalized spaces, brand information, news, forums, and games.My Role: Senior project manager What was created: 1 website, 3D animation video, 2 contacts par month (branding/alert/games/promotions), 1 forum, 15 partnerships Results published in the Press:  25 000 visits per month, 3 000 registrations per month

Princesse tam.tam | CRM Program & Social Media

The Aim: Animate all the community of the Loyalty Program and their Facebook account all the year long according to collections news and promotional calendars. The Idea: Create an action plan to promote the brand and play with the claim of the brand "Undress like a Princess"My Role: Account DirectorWhat Was Created:5 mailings per year during 2 years, 3 facebook contests, +200 social posts, PLV, emailing campaigns, Displays online Results: +15% of active clients in the database, +5K gamers, +17K fans in 15 days,1 man on sell on ebay :)

adidas | Radio and Street Marketing Campaign

The Aim: Promote the Olympics games to the 15-24 years-old audience and reduce the lack of affinity with adidasThe Idea:  Create a special committee against false excuses not to be an olympic champion presented by Omar et Fred, the French humoristic duo.My Role:  Senior project manager What Was Created: 10 radio spots, 3 cart’com postcard, 1 game on air on Skyrock radioResults: More than 31 millions contacts, +200K visits on the website, +20K downloads, +600K contacts thanks to Cart'com, Awards