[ABOUT ME]
Hello, I am Melanie. I love brands, people and creative marketing. I enjoy being the number one fan of brands by creating for them the right story using brand/content strategy and marketing campaigns to drive emotions, engagement and loyalty of their customers. I have over 15 years of experience in Marketing and Communications for startups and Fortune 500 companies such as Sony, Volkswagen, Nespresso. I launched products and websites, created promotional marketing campaigns, led loyalty programs, drove social media and content strategy initiatives.Skills:+ Go-to-market Strategy + Content Strategy Planning+ Brand Strategy+ Digital and Design Eye+ Analytics & Budgeting I started my career working as a Project Manager. I led one of the most dynamic client accounts: ADIDAS. I created a new loyalty program as well as launching brand awareness campaigns which won multiples awards. I also worked for others Fortune 500 clients: VOLKSWAGEN (e-CRM program), WESTERN UNION (EMEA CRM). I also joined a 3-months-old agency as an Account Director. Reporting directly to the CEO, I created strategic pitches and executed campaigns with my team. I contributed to the instant success of the agency initiating 6 new collaborations in the first year. My clients: NESPRESSO, PRINCESS TAM TAM and SONY. Vacations time in California then brought to the table the American dream! I worked as a Content and Marketing Manager at CBA, a design agency. I oversaw the Content Strategy by choosing the best channels to deliver relevant, attractive and engaging content. Then, I worked as a Senior Marketing Manager. My clients were KONICA MINOLTA Innovation Lab North America, ARRAYENT, FEASTLY, CUR and RAPID INSTINCT. Depending on their needs, I created their brand, launched go-to-market campaigns or recruited new clients to grow their business. In the pursuit of my passion for Interior Design, I worked for STUDIO O+A, a well-know studio that designs groundbreaking offices like Facebook, Microsoft, Yelp, Meraki, Uber, Nike, Slack, McDonald’s. I led the firm marketing strategy and messaging. I was in charge of O+A's digital presence, worldwide events, PR, business development materials, and content creation which included video, photo and book edition. I Love: a huge smile for anything, looking at the big picture, painting with watercolors, filming with my sony, traveling and meeting with people, enthusiasts, Fashion and Interior Design. If you'd like to see what we can create together please feel free to contact me at melanie.jamroziak AT gmail.com. Until then, thanks for visiting.
